UFC owners Lorenzo and Frank Fertitta purchased their 80 percent stake in the company for $2 million in 2001. They are now reportedly close to earning a hefty profit for their investment as talks are ongoing to sell UFC for upwards of $4 billion, according to ESPN's Darren Rovell.
According to Rovell, four of the bids come from WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group, a Chinese company considered the favorite to purchase UFC. The winning bid is expected to be between $3.5 and 4 billion.
UFC does not release financial information publicly but reportedly earned between $200-250 million in 2015. Revenues are expected to increase significantly when a new TV deal kicks into gear in 2019.
UFC also has two minority investors in the Abu Dhabi government and UFC CEO Dana White, neither of which are named in the report as being part of the sale.
After being pressed by multiple news sources the big cheese finally responded:
"We are not for sale" Simply Said Dana White, and would not comment any further.